Attracting the genuine Twitter followers organically entails consistent efforts and an eye on the Twitter analytics. A growing Twitter base among the fierce competition and dynamic demographical interests is not a piece of cake; It requires the right content published in front of the right people. Hence building twitter following in 2018 demands proper marketing strategy and implementation.
Twitter has approximately 262 million monthly active users, and the total number of Twitter subscribers is expected to reach 270 million by 2019. The multiplying Twitter users can mean a multiplying followership, but only if you are doing it right.
When I talk about doing it right, it may not happen in one go.
But, I believe you will be able to cook the right recipe by mixing and matching the following 10 tips.
#1- Tweet the Content, Not the Keywords:
Do not be carried away by your Search experience on Twitter. The Twitter audience is different from the Google audience and what works for Google search may not work with Twitter search. So, turn your keywords into tweetable phrases, designed for the right audience.
#2-Test Your Posting Potential: Build twitter following 2018:
Twitter offers you the potential to push your posting limits off-limits. If you post one blog a day, you can do just fine with 10 tweets a day or even 20. The two facts save you from being annoying, not every tweet gets in front of every follower, and people follow you for information and knowledge. Keep feeding them!
#3- Get Comfortable with Twitter Analytics:
If you have discarded Twitter Analytics because you are good with Google analytics, you are doing it all wrong. Sign up to Twitter Analytics to follow your own posts, see their engagement, number of likes and shares, also to dig deeper into your followers.
Twitter Analytics tell you about who your followers are, what do they like, what are their hobbies and interests etc. I believe I do not need to emphasize the importance of this information.
#4-Tweet Before It Gets Stale:
Twitter followers love fresh, original and unique content. If you are satiating the hunger for new content, you are on the right track. Be an opportunist! Sell your tweets hot and fresh before it gets stale.
#5- A Customer-Focused Content Instead of Product-Focused Content:
If you are looking for product promotion, Twitter is not the right platform. Twitter is all about engagement and building personal interaction with your customers. 77% of the followers carry a positive impression of the brand after receiving a reply, and a promising 54% take action being mentioned in tweets.
#6- Fewer But Powerful Words:
Twitter is a 140-character platform only relaxing the limit for emojis in September 2016.
In fact, you do not have to use all characters. Choose fewer but more powerful words. The idea character strength is 80-110 since 2012.
#7- Harness the Power of Graphics:
When the words are fewer, use original graphics to speak. Use the online tools like Picmonkey, Piktochart, and Visage to create original and attractive graphics to go with the tweets.
#8- Use Relevant Hashtags:
Twitter and Hashtags go hand in hand. Use relevant hashtags with your tweets, ones that make sense. A long and senseless hashtag may not be worth the effort.
#9- Begin A Hashtag Campaign:
Tweeting about the trending hashtags is just one of the way to play with hashtag power. Begin your own unique hashtag campaign. A creative hashtag campaign can bring hundreds and thousands of followers to your account.
But do your homework well to avoid boring the ones you already have!
#10- Post but Also Retweet:
Social media platforms are about sharing. So, instead of just relying on your own posts, try retweeting the original and interesting material in front of your audience.
A genuine Twitter followership is not easy, but I will quote Mae West’s words here
“I never said it would be easy: I just said it would be worth it.”